It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

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Every GiftSmith box is filled with your choice of gorgeous pre-loved book, a literary quote postcard (choose a design and add a handwritten gift message) and bookmark. It's then carefully packaged with beautiful dried wild flowers and dreamy scents.

Build your own unique and personal gift box by adding as many beautiful extra treats as you'd like! The perfect thoughtful gift, delivered straight to their door, spreading joy.

Free UK Standard Delivery (or choose next day at checkout)

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Our favourite quote: 'If you can't solve a problem, it's because you're playing by the rules'

Send book gifts • Buy sustainable • Spread joy • Feel good


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